Knauf Insulation was registered in Slovenia in 2007, after the family company Knauf took over the Škofja Loka stone wool insulation producer in 2006 in the process of expanding its isolation division. This has preserved the 60-year tradition of the largest producer of insulating materials in Slovenia. Knauf Insulation has a concentration of knowledge, experience and highly skilled personnel. With over 380 employees in the Knauf Insulation Group, the company produces over 100,000 tons of stone wool insulation annually. The company has the largest production plant in the group and the first with the new advanced technology, which replaces environmentally unfriendly coke with cleaner gas fuels. Knauf Insulation does not apply advanced and innovative approaches only to production processes, they are also a step ahead when it comes to marketing. Here, we offered our knowledge and experience. We created a mobile VR application, which enables Knauf Insulation to present its products in a completely new and unique way.