Knauf Insulation does not apply advanced and innovative approaches only to production processes, they are also a step ahead when it comes to marketing. Here, we offered our knowledge and experience. We created a mobile VR application, which enables Knauf Insulation to present its products in a completely new and unique way. Users can get to know the various products used in the construction of the buildings. The application offers a virtual walk through different environments which are equipped with information points. All points are interactive, which means that they enable users to explore the insulation layers and materials used in walls, floors and ceilings, which are normally not visible in the real world. A unique virtual experience enables users to explore the entire insulating structure of a house or an industrial plant insulated with Knauf Insulation products, which provide better heat insulation and are much more economical. The mobile application works on Android and iOS devices.