Knauf Insulation has given its potential customers a chance to walk through a virtual house and an industrial facility using VR technology...

Knauf Insulation was registered in Slovenia in 2007, after the family company Knauf took over the Škofja Loka stone wool insulation producer in 2006 in the process of expanding its isolation division. This has preserved the 60-year tradition of the largest producer of insulating materials in Slovenia. Knauf Insulation has a concentration of knowledge, experience and highly skilled personnel. With over 380 employees in the Knauf Insulation Group, the company produces over 100,000 tons of stone wool insulation annually. The company has the largest production plant in the group and the first with the new advanced technology, which replaces environmentally unfriendly coke with cleaner gas fuels.

Knauf Insulation does not apply advanced and innovative approaches only to production processes, they are also a step ahead when it comes to marketing. Here, we offered our knowledge and experience. We created a mobile VR application, which enables Knauf Insulation to present its products in a completely new and unique way. Users can get to know the various products used in the construction of the buildings. The application offers a virtual walk through different environments which are equipped with information points. All points are interactive, which means that they enable users to explore the insulation layers and materials used in walls, floors and ceilings, which are normally not visible in the real world. A unique virtual experience enables users to explore the entire insulating structure of a house or an industrial plant insulated with Knauf Insulation products, which provide better heat insulation and are much more economical. The mobile application works on Android and iOS devices.

All points are interactive, which means that they enable users to explore the insulation layers and materials used in walls, floors and ceilings, which are normally not visible in the real world. A unique virtual experience enables users to explore the entire insulating structure of a house or an industrial plant insulated with Knauf Insulation products, which provide better heat insulation and are much more economical. The mobile application works on Android and iOS devices.